Georgia Alliance for Breast Cancer (Formerly It’s the Journey) – producer of the Georgia 2-Day Walk for Breast Cancer- is a local organization founded in 2002 by a breast cancer survivor, Randi Passoff. She created “the kinder and gentler breast cancer walk” based off the Avon 3-Day Breast Cancer Walk. Instead of a 3-Day walking 60 miles over 3 days and sleeping in a tent, the Georgia 2-Day Walk covers 30 miles over 2 days, and participants sleep in a hotel. Most importantly, what’s raised in Georgia, stays in Georgia.