Who are We

Georgia Alliance for Breast Cancer is a registered 501c3 non-profit that strives to support Georgia’s breast cancer community by raising funds to support breast health and breast cancer programs throughout the state!

Our Mission Statement

Georgia Alliance for Breast Cancer’s mission is to engage with Georgia’s breast cancer community to increase access to care and reduce disparities in cancer outcomes. 

Our History

Georgia Alliance for Breast Cancer (Formerly It’s the Journey) – producer of the Georgia 2-Day Walk for Breast Cancer- is a local organization founded in 2002 by a breast cancer survivor, Randi Passoff. She created “the kinder and gentler breast cancer walk” based off the Avon 3-Day Breast Cancer Walk. Instead of a 3-Day walking 60 miles over 3 days and sleeping in a tent, the Georgia 2-Day Walk covers 30 miles over 2 days, and participants sleep in a hotel. Most importantly, what’s raised in Georgia, stays in Georgia.

COUNTDOWN TO THE 2025 2-DAY WALK FOR BREAST CANCER

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Upcoming Events

October 4-5, 2025
Georgia 2-Day Walk for Breast Cancer
Register Today